The client reached out to SAMC for 1) a 40x30” single-deck exterior ad for Aggies Mental Health and 2) a 30x11” half-interior ad for Follow UC Davis Life. Each ad should include repurposed copy from previous bus ads and utilize photography provided by the university. The Aggies Mental Health ads utilized doodle graphics that were created by the SAMC team for previous campaigns. The ads should be dynamic and engaging viewers attention and direct them to either follow ucdavis.life on Instagram or visit mentalhealth.ucdavis.edu.