UCD Career Fairs

The Career Center reached out to develop a 4x6 postcard promoting 2026-2027 Career Fairs. The design uses the approved copy and visual direction from the Career Fairs bus advertisement, adapted for the smaller postcard format. As part of the redesign, I wanted to give the QR code treatment a more engaging and integrated look. Instead of simply displaying the QR code on its own, the design shows the Career Fairs website on a mobile device, with the QR code placed on the university’s brushstroke graphics. This creates a more visual and branded way to direct students to the website while maintaining consistency with the Career Fairs campaign.