Please visit Sacramento Regional Transit (SacRT) Case Study to read and view the full-length UX Case Study on Sacramento's local mass transit system.
Sacramento Regional Transit
All designers learn to compile, use, and defend relevant information and summative research into the creation of an appropriate design solution for a specific experience. I selected Sacramento Regional Transit (SacRT) with the hopes of resolving safety and communication concerns. The project focused on designing for the following touchpoints: awareness, planning, waiting, experience, and follow-up. An identity rebranding was another element to consider with the overall experience. The project's goal was to increase engagement between riders and SacRT by 1) promoting consumer privacy/security, 2) increasing communication, and 3) improving the customer purchasing experience.
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